FRANCESCA AND ANNE
THE AZANA BAND
In this campaign we introduced ‘Kiss me
first’, a new show whose characters escape everyday life through virtual reality to a world called Azana. In the show the characters wear a device around their neck, allowing them to feel in-game fear, pain and happiness.
So to create intrigue we launched this ‘AzanaBand’ as a real revolutionary sensory gaming device on TV, social and print, completely unbranded. This lead people
to AzanaBand.com with more info on the device and the trailer for ‘Kiss me first’.
We also teamed up with a Youtube gaming channel for an AzanaBand unboxing video.
4Creative (Agency), Alice Tonge (Executive creative director), Eoin McLaughlin (Creative director), Jack Croft (Creative), Stacey Bird (Creative), Anne-Grit Maier (Creative), Francesca Van Haverbeke (Creative),
James Brown (Director on-air conceptual and on-air clips), James Day (Photographer),
Ollie Booth (Designer), Matt Berry (Group business director), Clare Brown (Head of production), Shananne Lane (Executive producer), Miketta Lane (Production executive), Luke Fraser (Producer on-air /
off-air), Christos Savvides (Senior Digital producer), Olivia Emmerson (Project manager), Ollie Schofield (Director of photography), Daniel Wharton (Production designer), James Brown (Editor), Platform
Post (Online), John Cryer (VFX), Jackie Sanders (Post producer), Ian Chatham (Audio), Lucy Ferguson (Social producer), Kelly Lacroix (Social production assistant), Charles Barclay (Social video director), Joi Polloi (Website), Biborg (Digital display), Curious (Retouching)