FRANCESCA AND ANNE

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DIVIDED WE STAND

 

To promote season 2 of the school drama ‘Ackley Bridge’, we launched the first ever foreign language poster campaign. The drama is set in a multicultural school and tells the story of the merge of a white and Asian school and everything (tension but also friendships)  that comes with it. So what better way to launch the series with a poster campaign in English and the Asian languages of Urdu and Mirpuri. In times of Brexit and rising nationalism, this campaign also carries a bigger positive message and represents modern Britain, in all its diversity.

 

We also made a film introducing the town and characters from the point of view of ... a bag of curry chips. A merge of two cultures and something we all love…

 

 

 

 

Credits: 4Creative (Agency), Alice Tonge (Executive creative director), Eoin McLaughlin (Creative director),

James Chambers (Creative), Francesca Van Haverbeke (Creative), Anne-Grit Maier (Creative), Tabby Harris (Producer), Matt Berry (Business director), Olivia Emmerson (Project manager)